Monetization, Agile Billing and the 'Internet of Things'

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“Free” reigns supreme when it comes to online marketing. But “pay” is more profitable to your bottom line. In the popular Freemium world of digital offerings, where free and premium content or services are offered, it’s prudent to consider how you will transition free offerings into paid subscriptions before you actually take that leap. The conversion rate is all over the boards when transforming free into premium services. Industry averages have been reported anywhere from 0.5% to 5%. When it comes to profit, that’s a huge range. Here are six factors to smartly monetize your products when you make that move: A smooth transition For best results, treat customers with respect and communicate upcoming changes from free to subscription or premium offerings. It’s important you don’t make dramatic, unannounced moves. Be sure you provide and outline strong reasons why c... (more)

@ThingsExpo | Google and Samsung Lead IoT Land Rush [by @AriaSystemsInc]

Google’s and Samsung’s Smart Home Deals Lead the Internet of Things Land Rush By Marie Martin If you’re like me – with my busy schedule and all – it’s easy to forget things, especially when I am in a rush to get out of the house for work or for some critical appointment. Usually my mind is fixated elsewhere. I invariably have to ask myself whether I’ve switched off the iron or whatever appliance I happened to be using before I left. Oh, and did I lock the door? Somebody could make a million bucks if they came up with a device that remotely shuts down any appliance large or small... (more)

Recurring Revenue Still Flying High By @AriaSystemsInc | @CloudExpo

By Tim Clark Innovative companies who provide their products and services on a recurring basis have continued to generate new sales and drive greater profits since Aria Systems published its Big Book of Recurring Revenue Innovators e-book in Spring of this year. From established names such as Microsoft, ESPN, Toyota, and United Airlines to start-ups like JustFab, recurring revenue-based companies continue to show the potential for tremendous growth. JustFab, which sells women’s shoes, handbags, jewelry, denim, and athletic gear by subscription, joined the Billion-Dollar Club of c... (more)

Monetization – As Interesting as It Sounds?

Monetization – As Interesting as It Sounds? Monetization. Monetize. Great sounding words. Is it just pricing or something more? Merriam-Webster defines monetize as “to coin into legal tender,” or “to purchase debt and thereby free for other uses moneys that would have been devoted to debt service,” or “to utilize (something of value) as a source of profit.” Wikipedia defines monetization as “the process of converting or establishing something into legal tender.” All these definitions indicate that monetization is more than pricing, although pricing is definitely involved. Mone... (more)

Bain Capital Ventures Prediction 'Ranking' By @AriaSystemsInc | @CloudExpo [#Cloud]

By Salil Deshpande At the end of 2013, Salil Deshpande, Managing Director with Bain Capital Ventures and member of the Aria Systems board, popularly made a few predictions in the cloud and virtualization industries for 2014. Among Salil’s predictions were the notions that moving apps to the cloud includes moving your ancillary problems to the cloud and that apps will need to manage their data in memory rather writing them to a disk. So how did Salil fare with his predictions? He recently took a look back with some interesting results. His full article, which first appeared on VM ... (more)